Craft pricing calculator
Add up materials, your time at an hourly rate and a share of overheads, then add profit and marketplace fees. You get a wholesale price, a retail price and the profit you keep on each sale.
Costs
Pricing
About the craft pricing calculator
Add up materials, your time at an hourly rate and a share of overheads, then add profit and marketplace fees. You get a wholesale price, a retail price and the profit you keep on each sale.
Part of SmartCalcy’s crafts & sewing tools. It runs in your browser with no account, uses your own currency and units (change them at the top of the page), and gives estimates for information only, so check official guidance before you rely on a result.
How to use the craft pricing calculator
What it calculates and when to use it
Prices handmade work from materials, your time, overheads, profit and selling fees, giving a wholesale price, a direct-sale price and a retail price.
How to use it, step by step
- Enter the materials cost per item and the time it takes.
- Set an hourly rate and an overhead percentage.
- Add your profit and the selling fees.
- Read the wholesale, direct and retail prices.
What each input means
- Materials – Per item.
- Time and hourly rate – Starts at 1.5 hours at 15 an hour.
- Overheads – Starts at 10%.
- Profit – Starts at 20%.
- Selling fees – Starts at 10%.
- Retail multiplier – Starts at 2× wholesale.
How to read the results
- Retail price – Wholesale × multiplier, grossed up for fees.
- Direct price – Wholesale grossed up for fees, with the profit you keep.
- How it adds up – Each cost and price step.
The formula
Cost = (materials + hours × rate) × (1 + overheads). Wholesale = cost × (1 + profit). Direct = wholesale ÷ (1 − fees). Retail = wholesale × multiplier ÷ (1 − fees).
A worked example
With the starting entries: (8 + 1.5 × 15) × 1.1 = 33.55 cost; × 1.2 = 40.26 wholesale; ÷ 0.9 = 44.73 direct; 40.26 × 2 ÷ 0.9 = 89.47 retail.
Assumptions and limits
- Fees are a percentage of the selling price.
- Prices are in the currency shown at the top of the page.
Common mistakes
- Leaving your time out of the price.
- Forgetting payment and marketplace fees.
Frequently asked questions
What is a good hourly rate?
At least a fair local wage for skilled work, and never below the minimum wage.
Why is retail double wholesale?
Shops need their own margin; 2× wholesale is a common starting point.
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How it adds up
- Materials
- £8.00
- Your time
- £22.501.5 h × £15.00
- Overheads
- £3.05
- Cost per item
- £33.55
- Wholesale (cost + profit)
- £40.26
- Direct price covering fees
- £44.73
- Retail
- £89.472× wholesale, plus fees